SICH Consultancy delivers strategyproductsourcingsalesdistributiondigitalsociallegal
solutions to fashion, sports and outdoor brands.
WHO WE ARE
SICH (/sɪk/) is a Brand Consultancy based in London, providing solutions Globally. Trusted by 7-figure brands with proven case studies.
SICH EXISTS TO ACCELERATE YOUR GROWTH
We deliver strategy, product, sourcing, sales, distribution, digital, social and legal solutions to Fashion, Sports and Outdoor brands. With a global network and experience across all key markets, SICH has the connections and know-how to develop your brand.
THE
TEAM
SICH is operated by Simon
Goodfellow & Charlie
Ryder-Morgan together
with key staff and agents in
different territories.
Simon is a experienced C-Suite
Exec managing a range of
brands, from start-up to
established, globally. Proven
track record of value creation in
premium fashion and
sportswear brands.
Charlie is an experienced
creative digital marketer. From
launching start-ups and
working with Global brands
across fashion and sport,
Charlie ensures they stay
digitally and culturally relevant.
TAILORED SOLUTIONS
We work with brands as a partner, confidentially. We offer solutions tailored to your brand's designated goals. Whether that be a 360 approach or a focus on one specific area. You set your goals, and SICH provides the solutions to get there.
BRAND CREATIVE
You tell us what you need. Then, working alongside a combination of in-house and freelance designers, SICH can provide design solutions from a new logo to a complete re-brand and even a new brand concept.
PRODUCT DEVELOPMENT
SICH brings a wealth of resources and support at all points of a product cycle. We have 20+ years of product design and development across apparel, footwear and accessories in fashion and sporting.
SOURCING
SICH works with factories and mills across Europe, India, China and SE Asia. Assessing brief, lead-time, volume and pricing, we tailor solutions to deliver a result through our direct relationship factory network. From low to high volumes, entry price point to premium, we can deliver.
DISTRIBUTION & SALES
Looking to bring your brand to market in the UK? Or want to open new markets in Europe and ROW? SICH has over 20 years experience executing both successfully through carefully thought out and executed expansion plans.
MARKETING
SICH creates bespoke marketing plans for your brand. We cover everything involved with taking a brand, campaign or product to market. From high-level acceptance amongst relevant stake-holders to direct-to-consumer marketing, considering the consumer touch points of the brand, both physically and digitally.
DIGITAL
The digital experience must go hand in hand with the physical one. SICH has developed the digital presence for brands on a global and local scale. We consider user experience from the moment a consumer sees your brand for the first time, lands on your website, and right through to their post- purchase journey. You can be present digitally overnight, but building a long-lasting digital presence takes expert consideration.
CONTENT
SICH has a keen eye for brand positioning across still and moving content. Understanding what your brand's content needs to look and feel like across different consumer touchpoints is paramount for success. With a focus on Creative & Art direction, we have the expertise to develop and execute a unique content strategy tailored to your brand's needs.
LEGAL
With more than 22 years of experience in international business law, both in private practise and as corporate in- house legal counsel, we deliver effective counsel and legal services to brands across all markets.
BRAND CREATIVE
You tell us what you need. Then, working alongside a combination of in-house and freelance designers, SICH can provide design solutions from a new logo to a complete re-brand and even a new brand concept.
PRODUCT DEVELOPMENT
SICH brings a wealth of resources and support at all points of a product cycle. We have 20+ years of product design and development across apparel, footwear and accessories in fashion and sporting.
SOURCING
SICH works with factories and mills across Europe, India, China and SE Asia. Assessing brief, lead-time, volume and pricing, we tailor solutions to deliver a result through our direct relationship factory network. From low to high volumes, entry price point to premium, we can deliver.
DISTRIBUTION & SALES
Looking to bring your brand to market in the UK? Or want to open new markets in Europe and ROW? SICH has over 20 years experience executing both successfully through carefully thought out and executed expansion plans.
MARKETING
SICH creates bespoke marketing plans for your brand. We cover everything involved with taking a brand, campaign or product to market. From high-level acceptance amongst relevant stake-holders to direct-to-consumer marketing, considering the consumer touch points of the brand, both physically and digitally.
DIGITAL
The digital experience must go hand in hand with the physical one. SICH has developed the digital presence for brands on a global and local scale. We consider user experience from the moment a consumer sees your brand for the first time, lands on your website, and right through to their post- purchase journey. You can be present digitally overnight, but building a long-lasting digital presence takes expert consideration.
CONTENT
SICH has a keen eye for brand positioning across still and moving content. Understanding what your brand’s content needs to look and feel like across different consumer touchpoints is paramount for success. With a focus on Creative & Art direction, we have the expertise to develop and execute a unique content strategy tailored to your brand’s needs.
LEGAL
With more than 22 years of experience in international business law, both in private practise and as corporate in- house legal counsel, we deliver effective counsel and legal services to brands across all markets.
“SICH is a ‘one-stop shop’ for brands that want to grow. We’ve been there and done it. We do not apply a ‘one- size fits all’ philosophy. Every brand is different, so we tailor a solution.’’
“SICH is a ‘one-stop shop’ for brands that want to grow. We’ve been there and done it. We do not apply a ‘one- size fits all’ philosophy. Every brand is different, so we tailor a solution.’’
STRATEGY
SICH has experience, expertise and solutions that will accelerate the growth of your brand. We develop comprehensive strategies that you can execute in-house or through our trusted connections.
Brand Strategy
Business Strategy
Sustainability Consulting
Innovation & Trends
Product Strategy
Marketing Strategy
Organic Social Strategy
Digital Strategy
Brand Strategy
Business Strategy
Sustainability Consulting
Innovation & Trends
Product Strategy
Marketing Strategy
Organic Social Strategy
Digital Strategy
Sometimes you can't see the forest for the trees. SICH can offer a fresh perspective and clear direction that you can actually execute within limitations in and out of your control.
Sometimes you can't see the forest for the trees. SICH can offer a fresh perspective and clear direction that you can actually execute within limitations in and out of your control.
DATA
If your brand has the data, SICH has the knowledge and expertise to analyse and deliver data driven solutions to either save you money or generate revenue. Or both.
Our 360 consultancy for client, SKINS Compression saw the brand successfully re- launch across 5 global territories and achieve a 50% year-on-year growth.
Our 360 consultancy for client, SKINS Compression saw the brand successfully re- launch across 5 global territories and achieve a 50% year-on-year growth.
OUR APPROACH
Each solution is tailored however, our approach is proven. Following these steps we can determine the key areas of your brand to focus on for the best results whatever the position your brand is in. You can then decide if you chose to execute your new strategies in-house, with SICH working as an extension of your existing team, execute in-house with further support or let SICH's trusted network manage everything for you.
OUR
APPROACH
1.
Briefing
You tell us what your brand needs help with. Whether that’s to improve your current performance or accelerate growth.
We’ll then present our SICH Consultancy options available to you.
Unsure what you need? Skip straight to 2.
2.
Health Check
Our health check solutions will highlight areas that will provide growth opportunities and determine areas that can be costly to your brand.
We can focus our audits on individual areas or look at your entire brand to discover areas that require attention, strategy and planning.
3.
Strategy & Planning
We’ll develop tailored strategy solutions that work for your brand and solve the issues holding you back.
This is where you tell us if you need ongoing consultancy or a one-off strategy.
4.
Execution
Take your bespoke strategies and have your in-house team implement them.
Or
If you need some help implementing your strategies, we’ve been there and done it. SICH has a network of professionals raring to push your brand to the next level.
1.
Briefing
You tell us what your brand needs help with. Whether that’s to improve your current performance or accelerate growth.
We’ll then present our SICH Consultancy options available to you.
Unsure what you need? Skip straight to 2.
2.
Health Check
Our health check solutions will highlight areas that will provide growth opportunities and determine areas that can be costly to your brand.
We can focus our audits on individual areas or look at your entire brand to discover areas that require attention, strategy and planning.
3.
Strategy & Planning
We’ll develop tailored strategy solutions that work for your brand and solve the issues holding you back.
This is where you tell us if you need ongoing consultancy or a one-off strategy.
4.
Execution
Take your bespoke strategies and have your in-house team implement them.
Or
If you need some help implementing your strategies, we’ve been there and done it. SICH has a network of professionals raring to push your brand to the next level.
SICH is a one-stop shop for brands that want to grow
PORTFOLIO
OF CLIENTS
Our work is confidential but here are some friends we've made along the way that we can talk about.
SICH CONSULTANCY
With a global network and experience across all key markets, SICH exists to accelerate your growth.
Our roster of brands are carefully considered to ensure a good working relationship. Get in touch to discuss growing your brand.